How To Find Influencers for Your Brand
Influencer marketing is no small industry in 2024. In fact, 61% of brands work with more than 10 influencers.
Influencers at many different levels can help your brand gain reach in new audiences and gain a stronger community.
Before working with an influencer, it's important to define three things, (1) your budget, (2) the campaign (3) goals.
Budget
Don't expect an influencer's full commitment, if you're not meeting their rates. Typically, influencers have set rates depending on their following and engagement rate, which is set just like anyone's prices. Set your budget, and reach out to influencers to get their rates to see if they align.
Campaign
Each campaign is specific and needs to be paired intentionally with the right influencer. You want to collaborate with an influencer that fits well with your audience demographic for your specific campaign to ensure effectiveness.
Goals
What are your goals? Driving sales? Connecting on a deeper level with a segment of your audience? Targeting a certain demographic location? Launching a new product?
Do a deep dive into your 'why' for the campaign and set up specific KPIs and goals to measure the campaign's success.
Additional Tips for Working With Influencers:
Find the right influencer! You want someone who your brand can trust and relate to. You'll also want to ensure that they are within the same niche, have a similar following, and that your goals align.
Make sure to consult a legal site or professional and know the legalities around the subject. There should be a contract in place for this partnership as well.
Go in with a strategy. This is a professional partnership, so you should go into it with a plan that includes budget, messaging, target audience, goals, and an overview of what each party can expect from the partnership. From there, you can alter your plan based on what you agree upon together, but it's important to come in with an outlook so you are both organized and on the same page.
Don't underestimate influencers with less following, such as nano, mirco, and mid! This can be more budget-friendly and can result in a great ROI.
Finding Influencers
Organically Through Social Media
Of course, influencers are on the platform, so it's a great space to connect with them. Engage with their content, network, and ask about a collaboration to see what their process, interest, and budget look like. Carefully read their bio as this is often where they put more details on how you can work with them.
Tools
There are plenty of tools out there where you can connect with influencers and can even aid in connecting you with the right options. Be sure to do your research on which one is the best fit for you, try out the trials, and take the demo calls where you can. Here are a few options to consider:
Later
GRIN
Upinfluence
Klear
Conclusion
Choosing the right influencer is an important process. This person will be representing your brand and speaking on your behalf to their audience and yours, so take your time in finding the right fit. Not only for your budget, goals, and campaign, but that matches well with your brand's personality.
