How to Build Your Buyer Persona

Oct 3

The idea of Buyer Persona (aka customer persona, target customer persona, or marketing persona) is used all over the Marketing world. Not only do personas allow us to get into the mindset of our target audience and consumers, but they also are extremely helpful for us to continue to learn about them.

Buyer Personas are a "description of someone who represents your target audience." They (1) act as a guide to help you market your product and create consistency, (2) and create content and messaging specifically geared toward your customer persona.

Buyer Personas are an essential part of your social media content strategy. Not only is it important to learn and include your basic buyer demographics, but it's helpful to go a step further with buyer personas to make sure you're really seeing them as a person.

The first step is knowing where to find the information about your buyers. You can search for this information using -

Social media data
Social listening
Analyze competitor's audiences
Market research
Internal team members

When we start building our buyer persona, social media analytics are so helpful! Answer these questions and your buyer persona will be built in no time.

1.) What are their demographics?

Age
Location
Gender
Education
Martial status
Parental status.

2.) Who are they professionally?

Income
Industry
Job title
Years in the industry.

3.) What are their goals and values?

4.) What are their weaknesses and pain points?

5.) Where are they?

How do they get information?
What platforms do they use?

6.) How does your product/service specifically serve them?

Where does your product/service fit into their life?
How will you solve their pain points with your product/service?

Just like that, your buyer persona is created and all you have to do is utilize it for your marketing your brand! Have any more questions that come up during your buyer persona build, DM us on Insta @socialsavvyhq.

Strategy