How Do I Grow On Socials?
What's the secret to growing on socials? We are spilling everything you need to know to boost your growth on social media!
1.) Optimize Your Profile
Keywords are key, babe! Find the keywords for your industry and place them directly in your name on Instagram, so you're soooooo easily searchable for those looking. Instagram allows you to use 160 characters in your name, so you can have plenty of room for your company name and keyword or phrase. With that, make sure you also have a clear profile picture relating to your brand, a category, a bio that perfectly sums up your ideal client + offering, and lastly, a CTA! A call-to-action needs to be in your bio so customers can know what's next! You're not just a social profile, you're a business - so send them to your website, blog, or latest launch.
2.) Strategy
We all want to take the easy road and just create crazy viral content that does well. However, socials thrive on careful research and planning (and my Type-A self does, too.) If you want your socials to do well, create a strategy with a current account audit, audience insights, and research, buyer personas, competitor analysis, S.M.A.R.T. goals and key performance indicators, content pillars, and then an outline and plan of how you'll implement your findings into each social platform.
3.) Use Effective Hashtags
We've all seen or have been guilty of using generic hashtags like #quote or #motivationalmonday. But, when it comes to using hashtags effectively for your business, we want to go a little more strategic. For example, if you are a social media manager posting a photo of you drinking coffee at a coffee shop, you don't want to use #coffee #coffeeshop because that's where you'll find other coffee shops and companies within that industry. You want to use hashtags for your industry that people will search to find other people like you (keywords 😉)! You also want to use a variety of hashtags with different amounts of posts and use them in the caption of your post. For more hashtag hacks, check out our Hashtag Hacks Blog. (LINK)
4.) Be patient!
Making your socials successful does not happen overnight. Organic growth takes a lot of time, effort, and planning. So, don't get discouraged if it doesn't happen as fast as you'd like. If you follow these steps, the results will start racking up 🤩
Want to learn more about how to optimize, strategize, and create content for your brand? Consider joining our Social Savvy Membership to know exactly what to post, confidently promote your product/services, access templates, and caption ideas, increase your engagement, gain support from fellow female entrepreneurs, and so much more!
