February Content Marketing Ideas
The month of February is short and very sweet, so let’s take the guesswork out of planning and creating content with some of these great ideas that we’re sure you’re going to LOVE ❤️
National Days
Here’s a list of some fun “business” related national days this month, you may want to base some content around ☺️
February 2 - Optimist Day
February 4 - National Ice Cream For Breakfast Day
February 13 - National Clean Out Your Computer Day
February 14 - Valentine’s Day
February 17 - National Random Acts of Kindness Day
February 20 - National Comfy Day
February 21 - National Pancake Day (@ IHOP)
Visibility Posts
Often called "viral" or "sharable" , these posts help your account get seen by more clients and customers. These posts do so well usually because they are relatable to your audience who share them to their stories OR save them (to boost it with the algorithm!)
Post Ideas for Service-Based Business Owners:
H-E-L-L-O February! 💋 In this new month I'm looking forward to (starting a journal/taking a social media detox/drink more water/clean out my closet) because I need it. This month I am also (launching a new service/created a new freebie/offer) What are you creating this month? I'll circle back to this post at the end of the month to keep you accountable!
I used to be in your shoes... Yep, that's right. Before (insert your service/offer here) I was just like you. I struggled with (enter pain point #1 here) and (enter pain point #2 here). Until I (started using product/gained the tools from service). Tell me, are you tired of struggling with (insert pain points)? Send me a DM with an emoji of how ready you are to shed those pain points!
2023 Trends for (Your Industry Here) 📈 1️⃣ (Insert trend 1 here) 2️⃣ (Insert trend 2 here) Which trend do you think is here to stay? Vote below!
Post Ideas for Product-Based Business Owners:
A love letter to my community, (Insert a few things you are grateful for from your community here. Wins? Milestones? Projects you've been lucky to work on? Collabs?) Xx, (Insert your name here)
Question sticker: What do you love to do for fun?
How I stay inspired as a (insert title here) ✨ When I'm not feeling creative or inspired I browse through a magazine/pick up a new book/scroll through Pinterest/go for a walk. What do you do for inspiration?
Want to write better captions? Read our start to finish guide here.
Know, Like + Trust Builders
Now that you've shared content to increase your account's engagement...start building a connection with them by sharing personal content. These can be posts about you or your entrepreneurial story.
Post Ideas for Service-Based Business Owners:
If nothing was standing in your way (not even money, time, border-restrictions...) where would you want to go? ✈️
Share 1-3 things here that make up your USP- what makes you unique: are you straightforward/no fluff? Do you strive on client experience? Do you have tons of social proof/case studies that speak for themselves? Degrees?
Remember I said I would follow up on our February intentions together? Another month has come and gone! I celebrated a few wins in the month of February: (insert your wins here with clients, milestones, goals reached) What were you wins?
Post Ideas for Product-Based Business Owners:
Share a photo from your dream destination
(Use this space to add a quote in honor of Black History Month... one of our favorites is this one!) "If they don't give you a seat at the table, bring a folding chair." — Shirley Chisholm 🖤
Share a few of your favorite Black creators, Black-owned businesses, and accounts that inspire you in honor of Black History Month
Knowledge Bombs
Now that your audience is starting to trust you...drop the knowledge bombs on them! Share your expertise as it relates to your product/service, and what they struggle with (how your product/service/knowledge helps them!)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
3 Signs That You Need to Outsource (Service You Offer) 1️⃣2️⃣3️⃣
Let's answer a frequently asked question I always get about (insert topic here).
Question sticker: Ask Me Anything!
Post Ideas for Product-Based Business Owners:
Share a tip to your stories & follow with a poll to see if that was helpful
(Insert your title here!) 1️⃣ Insert step/tip 1 here! 2️⃣ Insert step/tip 2 here! 3️⃣ Insert step/tip 3 here! 4️⃣ Insert step/tip 4 here! Which of these tips was the most helpful, 1-4?
If I could give you ONE quick tip to help you overcome (obstacle or struggle your ideal client or customer faces) it would be this... implement one tool in your business every single month until your systems are in order/swap one of your beauty care products for a clean beauty product a week until your drawer is clean/ start with this (product/regimen/tip/hack).
Money Makers
Your audience is now warmed up, they trust you, and they are ready to buy. Share posts that promote the benefits of your product/service as it relates to them! Don't focus on every single feature but rather the transformation they get from A. not having your product/service → to B. having your product/service done.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
You know what's better than sweet treats & love notes on Valentine's Day? ❤️ (25% off (insert service)/a FREE consultation call) Book/shop now in the link in my bio!
Take it from (name of past client/customer)... (Insert their testimonial here) Tell me in the comments, do you want results like these? 👇
Tease an upcoming promotion + how to redeem/when it's coming
Post Ideas for Product-Based Business Owners:
As a (insert your title here), in my expert opinion, it's important that you (insert the number one micro-solution to your client's problems here) Without doing this, you're going to be left with (insert pain point 1), (insert pain point 2), and (insert pain point 3).
Share an upcoming promo
The DO'S and DON'TS of (your topic/industry) ✍️
Content Templates Ready For Your Feed
Access a month’s worth of social media captions, photos, and templates for every day of the month. We’ve got ideas that will fill your social media feeds and put hours back into your workday.
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