Content Ideas for Restaurants

Calling all restaurant owners and SMMs! We have a full 'menu' of content ideas for you to use.

A List of Content Ideas for Restaurants

  1. Food Photography: Share high-quality, appetizing photos of your dishes on social media and your website. Showcase your signature dishes, seasonal specials, and behind-the-scenes kitchen moments.

  2. Recipe Reveals: Occasionally share a simplified version of one of your popular recipes. This can entice customers to visit your restaurant to try the original dish prepared by your chefs.

  3. Team Intros: Conduct interviews with your head chef or other team members to introduce them to your audience and share insights about their culinary journey and inspirations.

  4. Customer Testimonials: Highlight positive reviews from customers. This will also help build trust and credibility!

  5. Themed Events: Promote special themed nights or events at your restaurant, such as "Taco Tuesday," "Wine and Dine Wednesdays," or "Sunday Brunch Extravaganza."

  6. Behind-the-Scenes: Offer a glimpse behind the scenes of your restaurant's daily operations, showcasing the efforts that go into preparing and serving meals.

  7. Seasonal Menus: Announce and promote your seasonal menus.

  8. Customer Favorites: Ask a loyal customer to share their favorite go-to menu items!

  9. Food Pairings: Share food + drink pairing ideas that complement each other.

  10. Interactive Polls and Quizzes: Engage your audience with polls and quizzes related to food preferences or favorite dishes.

  11. Food Facts and Trivia: Share interesting food facts, culinary history, and trivia with your followers to educate and entertain them.

  12. Community Involvement: Showcase your restaurant's involvement in community events, fundraisers, or in the community in general.

  13. Daily/Weekly Specials: Share limited-time specials available during the day/week.

  14. Chef Showcase: Have a customer choose two ingredients and have the chef create something with it, offer the customer a discount on the meal!

  15. Host a "Chopped Challenge:" Have your social media audience pick out a basket of items and have team members create a drink or meal out of them.

Remember to tailor your content to your target audience and use a mix of visuals, videos, and written content to keep things interesting. Consistency and engagement with your customers' comments and messages will help build a stronger online community around your restaurant.

There’s more where this came from! Join our monthly membership with content templates and prompts!

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