A Beginners Guide To Meta Ads
I know, it feels like we are cheating on organic growth here, but social media ads can actually be beneficial for your business! If you don't have previous experience with social media ads, it can seem like a daunting subject to get started on.
A great ads strategy can increase the reach and engagement on your organic social media marketing.
Meta Ads (aka ads on Meta's platforms: Facebook & Instagram) are designed to be very detailed and specific, so you can create ads that reach your exact desired audience. Of course, we know that it also means that there is so much more to learn to be able to take full advantage of the parts that make up an ad.
Since we are cheering for you BIG TIME when it comes to targeting those dream customers, this article covers the basics of Meta Ads and how you can start implementing them in your social media marketing strategy!
What are they?
Meta Ads are ads on Facebook and Instagram that can help you promote content throughout the sites. These ads are customizable to help you reach your target market and goals by allowing you to set location, demographics, budget, and buttons.
Types of Meta Ads
In Feed Ads: These are typically the most well-known. While scrolling through Instagram and Facebook, you'll run into ads in between content pieces. This occurs on Instagram Shop, Facebook Marketplace, Instagram Explore, Instagram & Facebook Feed.
Story & Reels Ads: Between Facebook, Instagram, and Messenger stories and Reels, these ads will appear while scrolling through these specific sections.
Search Results: When searching on Facebook, this type of ad will get you a prime spot for your viewers when keywords are used.
In-Stream: Ads that appear pre, post, and mid-video stream on the platform.
How To Get Started On Meta Ads
Follow this detailed help article from Meta to create your account with Meta Business Manager!
How To Create Your First Ad
Review your social media content strategy
Know your audience & goals
Set goals for your ad.
What are your SMART (specific, measurable, achievable, relevant, time-framed) goals? These should correlate with your business and social media goals set previously.
Set your budget.
How much are you wanting to spend on this ad?
What kind of ROI are you looking to get out of this?
Create compelling copy
Attention-grabbing hook
Talk about the problem your ideal client avatar is experiencing
Discuss the benefits of your product
CTA (Facebook buttons help with this step, too!)
And don't forget to add in your brand personality!
Use images/videos
Eye-catching graphics, photos, and videos are a great way to catch your audience and add to the overall ad experience.
Test With Meta Ads
Ads give you the ability to test different things. Have you ever wanted to create a few different versions of a post or piece of content to promote something? With ads, you can. Not to get to advanced in this article but testing in your ads not only helps lower ad costs but it also shows you what messaging, CTA's, and graphics resonate with your ideal customer or target audience.
Ads can be confusing, but don't worry we have plenty of ad advice and support in our Facebook Group! Join now and post any questions that pop up.
