5 Reasons Why You Need To Hire A Brand Photographer

Aug 16

Have you invested in a lifestyle or branding photoshoot for your business?⁣ Hiring a photographer is such a great investment for your business! You will have fresh, professional content representing your brand.

Here are 5 reasons why you need to hire a professional brand photographer:

BUILD CREDIBILITY

We live in a highly visual age where image matters. It’s important that you make sure that your photos match the level of professionalism that your business is at. That means sharp, clean images!

iPhone photos just don’t cut it. Yes, there are tons of editing apps available to edit your photos, or stock photo sites to provide you with free, royalty free images, but neither of those compare to hiring a professional branding photographer to take shots of your brand.

STOP USING STOCK PHOTOS ON YOUR WEBSITE AND SOCIAL

As we mentioned in the point above, having your own photos sets your business apart from the rest. Have your photographer take photos of you, your products if you sell them, or your office and team to be used in place of stock photos!⁣

Stock photos don’t portray your brand visually, and they come across as stale. Let your customers and clients see a glimpse into your brand through professional imagery!

HAVE MORE MATERIALS FOR MARKETING YOUR BUSINESS ONLINE

Are you marketing your business online? Then you’re going to need plenty of photos for your website and social media pages. Hiring a brand photographer will help you get professional images for all your marketing projects!

When someone comes to your website, your website images should showcase your business. Whether that is through professional product shots, headshots, or photos around your office or place of business.

HAVE MORE CONTENT FOR SOCIAL MEDIA

If you are always holding back from posting on social media because of the lack of photos, then you need to hire a brand photographer!⁣ Having plenty of photos handy will definitely benefit your social media strategy. We recommend shooting with two to three different outfits and scenes so your content doesn’t look like it is coming from the same photoshoot (even if it is!)

This will give you plenty of variety to share online. When we book a photoshoot, we typically have two outfits and multiple scenes for the backdrops of our photos. These photos typically last us up to three months with our current posting schedule!

A PHOTOGRAPHER CAN GUIDE YOU THROUGH THE PROCESS

If you are camera shy, then a photographer will help guide you through the process. They’ll make sure that you look natural and get the shots you love!

Or if you are launching a new marketing campaign such as a new website landing page or social media ad, the photographer will be able to help bring your vision to life for your photos. That ensures that when you go to share them you have the shots you need for your project!