5 Pinterest Tips To Skyrocket Your Website Traffic
Pinterest has over 250 million viewers every month, and it’s growing every day. If your business isn’t on Pinterest, you are missing out on website traffic each month.
The best part about Pinterest? Pins are in it for the long haul. There is no algorithm to beat. Something that you pinned two years ago can still be circulating! In fact, currently our most popular pin was pinned in November 2018, and a year later it is still referring traffic to our website.
^ Pinterest stats in the last 30 days for our top performing pin from November 2018.
Here are five tips to skyrocket your website traffic with Pinterest:
PIN DESIGN
Design long-form pins with catchy text & photos that say what the content is. You never want to create a pin, or pin something, that is linking to another source. This is misleading and Pinterest will catch it and delete it! We love using Canva to design pins that are on-brand, sized perfectly, and can convert. We also have some pin templates in our digital shop that are fully customizable.
CONTENT TO PIN
Pin content that links to your website, blog, email list opt-in, e-commerce store, and social media channels. Pinners use the platform to plan for life events, so you want to share helpful and valuable content centered around how your product and/or service can help your audience!
PIN CONSISTENTLY
You want to pin consistently. Even pinning as little as five pins each day will help you get started. To stay on top of pins every day, a great way to do this is to automate your pin scheduling. Tailwind is the best scheduling tool for your pins. It helps set up a recurring pin schedule, to make sure that your pins are being published at optimal times. You can set up a whole month’s worth of pins in just a few clicks. Sign up with this link to get a free month of Tailwind for your business!
KEYWORDS
Think of Pinterest as a search engine: keywords are your friends! Place keywords on a pin, board, and your profile descriptions.
You can do your keyword research directly on Pinterest. Start typing generic search terms in the search bar, and write down all of the suggestions that pop up. Click enter, then look at the colorful boxes that pop up under the search bar. Be sure to click on all of these search engine keywords and key phrases to make sure they are relevant to your niche!
Finally, hook up your Google Analytics account to your Tailwind account to track your website traffic and revenue earned through Pinterest.
