Why You Shouldn't Waste Your Time on Instagram as a Social Media Manager

APRIL FOOLS! Hopefully we at least got you for a second there.

With a billion users worldwide, Instagram is anything but a waste of time! Heck, we wish we could invest all our time into Instagram. Instagram continues it's popularity within the Millennial and Gen Z age groups, and it also capturing more within other age groups as well, with a little under half of 35-54 year olds also found on the app. This platforms allows for everything we love in a social site, connection, photo sharing, and short-form and long-form video content, sales.

We know that TikTok has made quite a storm in the world of social media, but don't give up on Instagram yet, either. 6 out of 10 Instagram users visit daily and 9 out of 10 people follow a brand account on Instagram. There is a place for every B2B and B2C company on Instagram. No matter your niche, goals, and company, you will most likely benefit from having an account and marketing strategy on Instagram. When effectively planned, your Instagram can become an amazing asset to your company. Consider it like a more personal website, where you can have a relationship and conversation with your audience. It's great for reputation management, two-way communication, networking, trust, educating, and entertaining.

Thanks for playing along with our attempt at an April Fools joke - get back to 'grammin'!