There's Another New Social Media Platform on The Rise - Meet Lapse, The Retro Photo Sharing App!

2023 has been FULL of new apps, updates, and trends! Even though the end of the year is approaching fast (seriously, how is it November already?), it doesn't seem to be slowing anytime soon!

If you've checked the app charts lately, you might have noticed a new social media app climbing the most downloaded list. Lapse is a new social media app that launched originally in 2021, but their latest version hit this summer, and has been trending more recently in the charts.

What is Lapse?

Think Clubhouse meets VSCO & BeReal. It is invite-only, and super focused on photos and authentic content. It's giving us throwback Instagram vibes, too!

It's essentially a disposable camera in app-form. You'll wait until your photo "develops" before you can view it, and you can decide to share it with your audience or not from there. It's all unedited, real photos with no pressure involved (aka there's no such thing as followers!)

Should I Join Lapse?

While there's isn't room for monetization quite yet, if you are looking for something fun and new to try, this could be it!

We love that their mission is to have you capture the moment, see your friends' day captured in photo form, and that's it! With the Gen-Z push towards more authentic and less curated content, we see more and more apps with this focus coming into popularity, similar to Threads and BeReal. This could be the encouragement we all need to bring this same authenticity back to our other social media apps!

Let us know if you give it a try in our Facebook Community!