Refreshing Your Instagram Highlights

Not only are our summer hair highlights POPPIN' but our IG one's need to be, too!

There's absolutely no shame in being in love with our Instagram story content so much that we love to continue to highlight it; however, who doesn't love a refresh?! Highlights are one of the first elements of your profile that pop-out, especially to new visitors! Not only should they make a visual statement, but also contain helpful, entertaining information to encompass all sides your brand. ⁠

Your audience should be able to find relevant information about your product/service and company, without being overwhelmed with stories 12 from a trip to Cancun 1,500 days ago. ⁠A good golden rule is to optimize your highlights about every four weeks!

What could you showcasing in your highlight features? Check out some of our favorite ideas below!

Product/Service features⁠

Depending on what you offer, you can do a tutorial, guide, or focus on certain features of your product/service. Find fun ways to share the best of your product!⁠

Share your company story or introduce yourself

We love to know who we are purchasing from! Think about when you're a the customer side, if you were looking into a product, same price point, same features, would you rather purchase it from a stranger, or Sally - a mom of three, who loves to volunteer, the beach, and is a local small business owner that spent five years perfecting her product for the market specifically for other people just like you? You got me sold, Sally!

Showcase FAQ's⁠ (and answers of course!)⁠

The last thing we want is to make someone feel like they don't understand our brand, especially if they are feeling shy to ask questions! Chances are there are common questions asked about your brand. It's best to have those covered right away to show that you're helpful, transparent, and take the time to answer those for your customers!⁠

Start a series

Series are a great way to stay consistent on your socials! Employee takeover series, get to know me series - there are about a million different series opportunities!

Recent Offers

Maybe you have a holiday promotion, product of the month, a limited-time deal, or even a new program or product just launched! Showcasing your current offers are a great way to keep your highlight relevant and they are a perfect resource for a potential customer to look back through if they are still contemplating the details for purchasing.

We have a lot more content ideas where these came from, you're just a few clicks away from our exclusive membership and instant access to content calendars, masterclasses, caption crafting help, and content templates. Click here to learn more!