Mastering Instagram Highlights: The Ultimate Guide

While Instagram highlights are nothing new on Instagram, they are still precious real estate on our IG profiles to take advantage of! Let's dive into strategy tips and category examples you can use on your Instagram profile.

What are Instagram highlights?

Instagram highlights, "are collections of Stories that you curate, located at the top of your Instagram personal or business profile in the form of tappable circles." They are essentially your brand's archive of stories that viewers can flip through to learn more about you, your offer, and any fun topics you share about. While your overall profile presence and optimized bio will be great for informing them about what you do and who you help, highlights are a great add to get more specific and fun beyond that in a more visual way.

Tips for Highlight Strategy

1.) Keep it simple & keep it relevant

No one wants to see your 3-year-old stories, babe! Keep your highlights fresh and reevaluate them frequently. Your audience likely won't sit through over 10 slides either, so keep it short and sweet per category.

2.) Make it similar to your tabs on your website

Your website tabs are such a great source of inspiration for your highlight categories. Take the tabs off your website, add in a fun social media flare, and start adding stories inside.

3.) Have a start here tab

We LOVE a Start Here tab where your audience can quite literally, start. This should be your most actionable, attention-capturing content that answers your who, what, how, and brand essence to make them want to follow for more. Bonus points if you include any discounts you have for new customers!

4.) Create highlight-specific stories

Of course, you can repurpose stories into your highlights, but you should be mindful of creating some stories, simply for the purpose of your highlight strategy. Each category should flow and make sense, like a book your audience doesn't want to put down.

5.) Leverage them with your launch strategy

The best part about highlights is you can always revamp them and customize them at any time. LEVERAGE THIS FOR LAUNCHES! Create a launch-specific highlight strategy to showcase all the aspects of the launch that your audience should know to get them to your CTA (purchasing!)

Instagram Highlight Category Examples:

• Start here

• Best-Sellers

• Reviews

• Customer Love

• #1 Fans

• Top Tips

• BTS

• Meet the Team

• FAQs

• Q&A

• Before & After

• Current Promos

• [niche topic] Inspo

• Results

• Connect

• Work With Us

• Contact Us

• Services

• Products

• About Me

• Get To Know Me/Us

• Feedback

• Community

There's more content inspiration, templates, and learning where this came from! Learn more about your content membership - The Social Savvy Membership