How to Write Copy That Sells
When it comes to writing copy, whether it's a blog, email, or caption for socials, it's essential to have copy that not only grabs attention but also persuades your audience to take action. We want copy that converts!
We write all the time, how hard can it be, right? Writing copy that makes an impact to someone requires intentional strategizing. As much as we'd love for it to be as simple as a "buy now" button, marketing copy involves a bit more detail in order to pull in your target audience and make them want to invest in your product/service.
Here are some tips on how to write copy that sells:
Know your audience: The first step in writing effective copy is understanding your target audience. Identify their needs, pain points, and desires to tailor your messaging to resonate with them.
Craft a compelling headline or hook: Your headline or hook is the first thing a reader sees, so it's important to make it count. It should grab attention, make them curious to read more and highlight a benefit right away.
Focus on benefits, not features: The features of your products/service are so important; however, our audience wants to think about, "What am I going to do with this?" "How will this help me with my pain point?" So, rather than listing the features of your product or service, focus on how it will benefit your audience. This means speaking to their desires and showing how your offering will solve their problem!
Use storytelling: People make decisions based on emotions and real-life stories. Use storytelling to tap into real-life scenarios and your experience, so the audience can connect with that story on a personal level.
Showcase your brand personality: Your audience doesn't want to read bland copy. Add in some personality! Finding your brand voice and personality is so essential and gives your audience that genuine feel of the real people behind your brand! Add a little personality in your writing to showcase who you are as a brand.
Provide social proof: People are more likely to trust your product or service if they see that others have had a positive experience. This could mean including testimonials, reviews, or case studies.
Make your call to action clear: Once you've convinced the reader that your offering is the solution to their problem, make it easy for them to take action. Your call to action should be clear, concise, and compelling!
You can write copy that turns likes into leads, conversations into customers, and storytelling into more sales!
Not feeling confident in how you are selling? Check out this Hashtag Managed Episode where we discuss how to show up confidently!
