How To Tap Into The Right Community With Your Engagement Strategy
Maybe we've just been watching too much Love Is Blind, but social media managers are essentially the matchmakers between a brand and a community on social media. It's important that we create effective engagement strategies that hit all the right people's screens.
Building a lasting connection with the right crowd requires more than just showing up; it demands intention, value, and a bit of strategy. Here’s how you can craft an engagement strategy that doesn’t just reach people but truly resonates with the community that matters most to your brand.
Define Your Target Community
Look at the demographics, interests, and values of your ideal audience. Now, put on your social media stalker cap (act like your audience is your ex, because we are deep diving here.) Where does your audience spend most of their time? What content are they interacting with? What other pages are they following?
Interact Where They Interact
Once you find them, start showing up! Join groups relevant to your industry! Look at what topics drive the most discussion, the types of questions people ask, and how they respond to each other. This will help you craft more personal responses to them as well.
Collaborate
After the Barbie movie, many brands jumped on the idea of collaborations and we aren't predicting a downturn anytime soon. Brand collaborations not only allow you to reach new audiences but also are a fun way to connect with other brands.
Identify Other Businesses with Similar Audiences: Partner with those who have a genuine following in your target community. This can include local business owners or those that have a similar online
Think About Complimenting Products/Services: Which brand is the peanut butter to your jelly? Find a product or service that compliments your brand well! Are you a sports beverage company? Find a pickleball league to team up with for a giveaway.
Partner with An Influencer: Influencers have such connected audiences. Find an influencer to work with on a campaign, giveaway, or content!
Encourage User-Generated Content
We cannot tell you how much we LOVE UGC!!! Encourage your followers to share their experiences with your brand. Have you looked at Poppi's content recently? They are constantly re-sharing all the content they are tagged in and it makes it feel like you're drinking a Poppi with people all over the world, and it encourages more people to share their experience. We want to create that same effect in every brand! How can you make it interesting?
Podcasts: Have users share where they are listening to the episode today
Realtors: Have clients share their favorite part of the home they purchased from you
Spa: Have your clients share their #afterglow facial results
Nail Tech: Have your clients share their fall nail designs for a fall sweet treat sent their way (send them a gift card for a coffee)
Personalize Your Engagement
We are all guilty of an occasional "Love this!" comment here and there, and that's okay. But, when it comes to interacting with other's content, let's lead with personalization. Think of something witty, fun, or a genuine compliment because those are the things that will resonate with them.
Measure and Adjust Engagement
Keep an eye on engagement metrics such as comments, shares, likes, and follower growth. If you notice certain types of posts or times of day yield higher engagement, adjust accordingly. You should be constantly shifting your engagement strategy and testing to see what works!
By following these top tips, you'll build a connection that resonates deeply with the right people!
Engagement is included in our social media management packages if you're sick of the DIY life, our services could be exactly what your business needs right now.
