How to Know When You are Ready To Add To Your Team As a Social Media Management Agency Owner
If you have scaling your social media management agency on your list of goals, you might want to read this!
Social media managers everywhere tell you how amazing it is to have your DREAM agency with an amazing team, awesome clients, and doing the work you love! Speaking from our dream team here at Social Savvy, it really is such an amazing dream to live out! But, there are kind of some gaps on how to really get to that level, aren’t there?
Adding a team can be a big part of the scaling-up process. Like anything, when we talk about adding expenses, it can lead to a little nail-biting! We are here to help simplify the process for you - here are some signs that you might be ready to add to your team:
Increased workload
If you're finding it hard to manage all your clients' social media accounts and deliver the desired results, it's time to consider expanding your team. If you're working crazy hours to keep up with your clients and experiencing burnout, either look at your systems, or look into hiring a team!
Limited time
What do we say to business owners all the time? Hire a social media manager to help you save time and get back to working on the aspects of your business that you love or need to focus on! I'm sure we don't have to tell you this, but, you might have to take some of your own advice! As a business owner, you might be juggling several responsibilities, including administrative tasks, strategy development, and client management. If you find yourself with limited time to devote to all aspects of your business, it may be time to bring on additional support! Plus, this is the perfect way to re-pivot to what you love doing. Don't like engagement? Add someone to your team who compliments you so you don't have to do all the things you don't like as much!
Client demand
No one wants to turn away clients, when we all know how hard you worked to get them in the first place! If you're experiencing an increase in demand for your services and are having to turn away new clients, it may be a sign that you need to expand your team to meet the demand.
Diversifying services
If you're looking to expand your services to include areas such as content creation, advertising, or community management, it may be time to consider hiring team members with the relevant skill sets.
Financial stability
Adding team members is a significant financial investment, especially if they are on more of a so it's essential to ensure your business is in a stable financial position to support the additional salaries and benefits. Talk to an accountant if you have one to go over all the costs that occur when you add to a team. This can be things like insurance, new tools/systems (payroll systems, adding new users to current tools costs), payroll taxes, etc.
Adding team members to your social media management agency should be a strategic decision based on your business's growth and capacity to manage new clients and services. Ensure you have clear criteria for hiring and onboarding processes to ensure a smooth transition for both you and your new team members!
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