How to Find Clients as a Social Media Freelancer
The ultimate question - how do we find clients? In the ideal world, clients could come searching for us, our optimized, pretty profiles would make us easily findable, and boom, we'd have our ideal clients right at our fingertips!! Unfortunately, that's not usually how it goes!
We know there are plenty of people that could use our services, but how in the world do we find them? We created a list of options for you to choose from to help you with your client search!
Prep - Portfolios, Processes, Etc.
Before you really dive into your client search, make sure you have your process and systems in place for how to manage them. This might include a portfolio, presentation, tools, subscriptions, packages and pricing, onboarding SOP, etc. The last thing you want is to have a client show interest and have to set up everything in a matter of days. Also, it's important to have your niche nailed down, so you know the ideal client you are searching for - that will make all the difference in your search. Check out our Portfolio Masterclass for more details on how to attract your dream clients with your portfolio!
Referrals
If you have current clients already, they are a great outlet for finding new ones! This is where taking care of your customers and building relationships with them really makes an impact back on your business. They are a great resource and referral opportunity if they are happy with your service, and they probably have plenty of connections within the industry.
Connecting
Connect with people in your industry/niche! Social media is personal and conversational, which is perfect for connecting with others and building relationships with them. Strike a conversation, get to know them, and find their pain points. Do not cold sell in their DMs. I repeat, do not cold sell to them in their DMs! People don't want to buy from a random person - they want to know you and learn what you can do. Additionally, having a great social media funnel is an important part of the process of moving connections to customers!
Job Posting Sites
Websites like Indeed, LinkedIn, Create & Cultivate, Glassdoor or other job posting sites are actually great options to start looking for clients! Make sure you set up a profile with these sites, preferably using keywords to help you be seen. LinkedIn also has a "providing services" option for consultants, where you can showcase your services directly in your bio which can help you be easily searchable. You can look for companies that fall within your niche and see if they have job opportunities for social media consultants or even team members. You can also search for common keywords as well, such as "consultant" or "freelancer."
Local Outreach
Chances are, clients are closer than you think! We know you're no door-to-door salesperson; however, local businesses are a great place to not only find clients but establish that face-to-face relationship and connection. Check out some places in your community that might be a good fit with your niche and set up a call or meeting with them!
Directories & Programs
If these don't work for you, there are also directories and programs you can pay to join and gain leads. Here are a few options to consider:
Patience
Lastly, with this process, be patient, and confident, and don't comprise. When you know your worth, they will realize it too. Finding the right clients is sometimes a lengthy process. Establishing a relationship takes time. Don't comprise on your price, niche, or standards just because the process is challenging. Everyone will get their chance if you keep your head up and keep doing what you do!
While you're onboarding new clients, consider reading our Creating a Positive Client Experience blog to learn more about not only how to get clients, but keep them happy, too!
