How To Create Social Media Management Package From Start To Finish (Plus Examples!)

What if we told you that crafting your social media management packages doesn't actually have to be as complicated as it seems? Today, we are breaking down packages into actionable steps to help you craft your own social media management packages from start to finish.

When it comes to pricing your social media management services, a package rate can be helpful because (1.) your client knows the deliverables they can expect and (2.) it isn't "defining" you by your hourly rate. There are so many tasks that make up social media management, and packages allow us to include all our time and expenses, plus a bit of a buffer for us (you know there's always a random roadblock somewhere!)

Define Your Target Market

Before we get into packages, there's one important step: Niching. We need to get super clear on the WHO we are doing this for. This will help you create your packages because you can use research to figure out what they need specifically. So, think about the type of clients you want to work with (i.e. service-based businesses, local businesses, businesses within the dental industry, etc.)

Find Pain Points

What does your target market struggle with? Do they not have the time for social media or do they not have the right knowledge and strategy background? Every market has a pain point or roadblock and we have to learn what that is, so we can fill that gap for them with our service offerings.

Services

Now that you know your client's pain points, focus on you for a second! What to include in packages, pick what you think best serves your clients, but also serves YOU! That's right, you heard us. We are all about claiming that BYOB (be your own boss) energy. Let's dive into an example of this! Ads aren't our cup of tea over here at Social Savvy, so we don't offer them. We focus on organic growth and management, so that's how we built our packages around our needs. On the other side, our clients are female service-based entrepreneurs, so one way we build our packages around them, is they take over DM management because they want to connect to their audience and showcase their expertise in the DMs.

In sum, if you are a new SMM, it's equal parts figuring out where your previous skills in another career or role can fit + how your ideal clients need your help. If you are a seasoned SMM, it's equal parts figuring out what you are passionate about doing/get results for + how your ideal clients need your help. Here are some examples of services you can offer:

- Social Strategy

- Account Audits

- Content Creation

- Engagement + Outreach + DM management/social selling

- Full Platform Management

- Consulting + Training

- Paid Advertising

- UGC

How To Turn These Into Packages + Mapping Out Deliverables

Once you select the general areas of service you want to offer, next, define the deliverables of these. This will be a measure of how much time you need to dedicate to each client and exactly what you are offering.

An example:

Content

• Topic Research: 1 hour per month

• Graphic Creation: 20 Minutes per post, 30 per Reel, 5 per story.

• Copy: 10 Minutes per post

• Scheduling: 1 Hour per month

• Hashtag Research: 30 Minutes per month

Pricing

When it comes to packaging up your offer and pricing it for your clients, it all depends on the value you bring to the client, your experience, and your time spent, but they shouldn't be measured with an hourly rate. Use this as the foundation to build your package rate!

Here's how we recommend configuring pricing:

1. Roughly calculate how long it takes you to complete your package deliverables.

2. Add in a few hours for communication and revisions to give yourself a buffer

3. Multiply this times your hourly rate. When choosing an hourly rate for yourself, it can be helpful to do some market research on freelancing or job-searching websites (freelancing females, Upwork, LinkedIn, Indeed, etc.) and see what others in the industry with similar experience and education levels are marketing themselves at. You’ll also want to ensure that you are choosing an hourly rate that accurately reflects your location, experience, and education.

4. Add in any expenses or overhead costs. This includes any expenses such as team costs, Wifi expenses, subscriptions + tools you need for client management (i.e. scheduling tool, project management system, content creation tools).

Here's a breakdown of the average prices per service (*in USD prices)

Less than $499:

• consultation calls

• social media audit

• custom content calendar

• content creation (a la carte)

• social media templates

• email newsletter

• blog post

$500-$1500

• single platform strategy

• single platform management

• ongoing consultations

• paid advertising

• influencer marketing strategy/management

• community management + engagement

1501+

• Team training

• social selling

• full-presence marketing audit and strategy

• multi-platform strategy

• multi-platform management

• launch strategy

• content creation (more pieces)

If you are a new social media manager or are revamping your services, pricing, or agency, join our mentorship to ask unlimited questions and gain access to our social media manager resource vault for more educational trainings like this.