How Brands Are Using TikTok
Is your brand on TikTok yet? TikTok is still a fairly new platform and has been changing the social media game. It’s an app that allows you to create and share short videos. In general, the app has a younger audience and is focused on entertainment. So, how exactly are brands using TikTok for their business?
CREATING BRANDED CHALLENGES AND HASHTAGS
One way brands are using TikTok is by creating branded challenges and hashtags. By creating a unique challenge, you are encouraging engagement from your audience. Branded challenges provide the opportunity for a viral trend and brand recognition.
SHOWCASING BRAND PERSONALITY
TikTok is all about entertainment value. The short videos are casual and easy to make. This means that it’s a great platform to share the personal side of your brand. Don’t be afraid to create fun content!
WORKING WITH INFLUENCERS
Influencers aren’t just on Instagram! TikTok has its own set of influencers that shape the TikTok community. Brands are working with influencers to create ads, duet videos, or participate in challenges. This is a great way to reach certain audiences and market your brand.
CROSS-PLATFORM SHARING
TikTok content and trends don’t just live on the app! Brands are often sharing their TikTok videos on other social media platforms to get more visibility. They’re talking about challenge videos on twitter, sharing TikTok videos on Instagram, and integrating TikTok references into their social media content.
The great thing about TikTok being new is that pretty much anything goes. There aren’t any hard and fast rules of what type of content to create. The more you make videos, the faster you’ll find what works for you. But, thankfully, we can also look at other brands and take inspiration from their TikTok approaches.
