Easy Steps To Build A Successful Social Media Marketing Strategy

Approximately 73% of small businesses invest in social media marketing. Regardless of how much money you throw into your new media marketing, however, it won't work without a plan. With a sound strategy, on the other hand, you can reach potential customers and get them excited about your brand.

Here are the five steps you need for a successful social media marketing strategy.

With these tips, you can connect with prospective customers online and draw them to your brand. Then, you can step up sales and grow your business.

1. KNOW YOUR BRAND

In order to successfully market your company online, you first need to understand your brand. Your brand sets your business apart from the rest. Otherwise, what reason do customers have to choose your business over someone else's?

Your brand is made up of visual and non-tangible components. These include your:

• Logo

• Color scheme

• Photography and imagery style

• Tone

• Voice

• Personality

Your brand should remain consistent across all marketing materials, including your website, print materials, and social media marketing strategy.

Don't forget to consider your brand value, too. What can you offer that no one else can? You'll highlight that value as you use the rest of these tips.

2. INSPIRE YOUR AUDIENCE

In order to connect with your customers using new media marketing, you need to know who they are. What do they care about? What problems are they facing?

Separate your broad target audience into smaller personas.

Then, think about how you can inspire your audience. For example, you can use product demonstrations or contests. Then, encourage your audience to get engaged.

3. MIX UP YOUR CONTENT

As you develop content for your social media marketing strategy, mix it up. Use:

• Videos

• Photos

• Blogs

• Podcasts

• Polls

• Quizzes

Don't forget stories on Instagram and Facebook. Stories use the fear of missing out (FOMO) to encourage your audience to take immediate action.

You can use paid-per-click (PPC) advertising on social media, too. PPC ads can help you target customers based on their location, age, or other demographics. 

Meanwhile, make sure to avoid these tactics that don't work.

4. WORK WITH INFLUENCERS

Companies report an average return of $5.20 for every dollar they use on influencer marketing. Influencers can demonstrate how to use your topics and talk up the benefits and features. By working with an influencer, you have access to an already loyal audience of customers.

An influencer will support your brand and help you generate new business by leveraging their existing audience.

5. REQUEST REVIEWS

In order to improve your brand credibility, ask your happy, loyal customers for reviews. Then, post those reviews on your website, social media profile pages, and feeds.

Adding reviews to your social media strategy will help you attract customers who are on the fence about your business. 

STAY SOCIAL: 5 EASY TIPS FOR A SUCCESSFUL, NEW SOCIAL MEDIA MARKETING STRATEGY

With a smart, new social media marketing strategy, you can reach potential customers and get them engaged. Then, you can boost your brand and sales. Stay social with these five tips!

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