December Content Marketing Ideas
The holidays are a special time of the year so we’d love to grace you with some presents (content idea presents…that is!) Sleigh it ain’t so! 🎁🎁🎁
National Days
Here’s a list of some fun “business” related national days this month, you may want to base some content around ☺️
December 5 - Volunteer Day
December 10 - Human Rights Day
December 11 - App Day
December 24 - Christmas Eve
December 25 - Christmas Day
December 27 - No Interruptions Day
December 31 - New Year’s Eve
Visibility Posts
Often called "viral" or "sharable" , these posts help your account get seen by more clients and customers. These posts do so well usually because they are relatable to your audience who share them to their stories OR save them (to boost it with the algorithm!)
Post Ideas for Service-Based Business Owners:
Want to know how to achieve (something)? (Reel idea🤔)
"INSERT FAQ HERE"? 📣
"Do I Need to (Insert Something Your ICA Always Wants to Do)?"
Post Ideas for Product-Based Business Owners:
Ready to finally ditch (what they are giving up to achieve the desired result)? (Reel idea🤔)
In the spirit of the holiday season, shout out your favorite small business
Share a few affirmations
Want to write better captions? Read our start to finish guide here.
Know, Like + Trust Builders
Now that you've shared content to increase your account's engagement...start building a connection with them by sharing personal content. These can be posts about you or your entrepreneurial story.
Post Ideas for Service-Based Business Owners:
This month I will set out to (insert one thing you can add to or subtract from your day and why you think it will be beneficial to your workflow.)
Insert ONE thing you want your ICA to know before they hire someone else/buy another product here
Share your holiday guilty pleasure
Post Ideas for Product-Based Business Owners:
Insert a small story of something you failed at at first, but now EXCEL in!
Would you rather have (the solution that your product offers) or be stuck with (problem your clients face)?
Share what you do when you’re feeling overwhelmed
Knowledge Bombs
Now that your audience is starting to trust you...drop the knowledge bombs on them! Share your expertise as it relates to your product/service, and what they struggle with (how your product/service/knowledge helps them!)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
The Three Key Elements To Achieve (Desire) This Holiday Seasons
You all know the story of the Grinch right? Well, (insert a pain point your ideal clients have here!) can be even more scarier than him... What do you do when it creeps in?
Share a graphic (or reel) with a business process and how to accomplish it
Post Ideas for Product-Based Business Owners:
NOT SEEING RESULTS IN (DESIRED AREA)? Here's why... ✖️ Instead, DO this... ✔️
Share a graphic of why you're not seeing results vs. what you can do to start seeing them
Here’s how you can achieve (some goal) before the holidays are over
Money Makers
Your audience is now warmed up, they trust you, and they are ready to buy. Share posts that promote the benefits of your product/service as it relates to them! Don't focus on every single feature but rather the transformation they get from A. not having your product/service → to B. having your product/service done.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
Holiday promo graphic - promo codes, % off, free shipping, etc.
We're (x amount of days/weeks) from Christmas and today is the final day of the sale/last day in order to ensure it arrives in time!
Let's kick off the festivities with a holiday promotion! (Share your promotion here)
Post Ideas for Product-Based Business Owners:
Free gift with every purchase! 🎁 All you have to do is shop in the link in my bio, add your favorite (product) to cart, and check out!
Share a holiday themed photo/graphic of your offer/product
For a holiday bundle: bundle your top sellers together or collaborate with other businesses!
Content Templates Ready For Your Feed
Access a month’s worth of social media captions, photos, and templates for every day of the month. We’ve got ideas that will fill your social media feeds and put hours back into your workday.
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