Building a TikTok Strategy

TikTok might seem like random videos and viral content; however, we are here to say a strategy is where it's at 👏

Having a TikTok strategy can not only help you reach your target audience, set goals, and help you show up consistently, but it can also help you grow your account and stay organized.

Where do we start when it comes to creating a strategy? ⤸

• Audience Research

  • TikTok has a very unique, young audience. What is your specific audience on the platform?

  • What do they do? Who are they? Where are they? What are they like?

• Find & Analyze 3-5 Competitor Accounts

  • We need to know what we are up against! What are their weaknesses and focal points and how can we be different from them?

• Set SMART goals

  • Important analytics to track might include, follower count, reach, views, comments, likes, shares, and overall engagement rate.

  • What do you want to get out of this platform?

• Plan

  • What are your content pillars? What types of content falls within those?

  • How many times are you posting per week?

  • When are you posting?

• Track

  • Keep an eye on your analytics, especially those that align with your goals.

We'll see you soon on our For You page 😉