August Content Marketing Ideas

Welcome to the vibrant month of August, where the sun shines a little brighter and social media feeds buzz with excitement! As a social media manager, you understand the importance of creating captivating content that resonates with your audience and keeps them engaged. However, with the ever-evolving digital landscape, it can be challenging to consistently generate fresh and innovative ideas.

Fear not, for we have arrived to guide you on an exhilarating journey through a plethora of content marketing ideas perfectly suited for August. This is the time to leverage the unique opportunities presented by this month, whether it's tapping into trending events, celebrating special occasions, or embracing the summer spirit.

So, get ready to embrace the summer vibes, dive into thrilling seasonal trends, and explore exciting events that unfold throughout the month. From back-to-school preparations to awe-inspiring natural wonders, August offers a treasure trove of possibilities for your content marketing endeavors. ☀️🌴🕶️


August is National Wellness Month

#NationalWellnessMonth #MindBodySpirit #SelfCare

  • Share tips for self-care and stress relief techniques.

  • Create a video showcasing healthy recipes or quick exercises.

  • Post inspirational quotes promoting mental and physical well-being.

  • Organize a wellness challenge and encourage followers to participate.

  • Collaborate with local wellness experts to host a live Q&A session.

Want to write better captions? Read our start to finish guide here.

August is National Family Fun Month

#QualityTime #FamilyAdventures #MakingMemories

  • Share photos of fun activities that families can do together.

  • Create a poll asking followers to vote for their favorite family game or activity.

  • Host a contest where followers can share their favorite family memories.

  • Post a video tutorial on DIY crafts or cooking projects for families.

  • Share tips for planning a memorable family vacation or day trip.

August is National Back to School Month

#BackToSchool #SchoolDays #NewSchoolYear

  • Offer exclusive discounts or promotions on school supplies or educational resources.

  • Share back-to-school organization tips for students and parents.

  • Post inspirational quotes or messages to motivate students for the upcoming school year.

  • Create a series of educational videos or infographics on study tips and time management.

  • Host a live webinar or panel discussion featuring experts discussing educational topics.

August is Water Quality Month

#WaterQualityMonth #CleanWaterMatters #ProtectOurWater

  • Share informative posts on the importance of clean water and its impact on health.

  • Post tips for conserving water and reducing water pollution.

  • Collaborate with local environmental organizations and share their initiatives.

  • Conduct a live Q&A session with an expert on water quality and conservation.

  • Share facts and statistics about water quality to raise awareness among your followers.

National Friendship Day is the 1st Sunday in August

#FriendshipDay #FriendsForever #FriendshipGoals

  • Share a heartfelt message: Post a sincere message expressing gratitude for all the friends in your life. Encourage your followers to tag their friends and share their own messages of appreciation.

  • Throwback to memorable moments: Share throwback photos or videos featuring fun and memorable moments with your friends. This could include birthdays, vacations, or simply hanging out together. Add a nostalgic caption to evoke positive emotions.

  • Friendship quotes: Share inspiring and relatable quotes about friendship. Create visually appealing graphics or use eye-catching typography to make the quotes stand out. Encourage your followers to tag their friends who they believe embody those quotes.

  • Friendship playlist: Create a playlist on a music streaming platform that celebrates friendship. Include songs that capture the essence of friendship or remind you of specific moments shared with friends. Share the playlist with your followers and ask them to add their favorite friendship songs to it.

  • Friendship trivia: Post a series of trivia questions related to famous friendships or pop culture references. Create engaging visuals or graphics for each question and encourage your followers to participate by commenting with their answers. Reward the most knowledgeable participants with a shoutout or small prize.

  • Give a shoutout: Dedicate a social media post to giving shoutouts to some of your closest friends. Highlight their qualities, accomplishments, or how they've positively impacted your life. Tag them in the post and encourage your followers to do the same for their friends.

  • Friendship challenges: Create a fun friendship challenge and invite your followers to participate. It could be a dance challenge, a funny face challenge, or a memory-sharing challenge. Ask participants to tag their friends and use a specific hashtag to spread the word.

  • Collaborative content: Collaborate with a fellow social media influencer or brand to create joint content that celebrates friendship. This could include co-hosting a live stream, creating a video together, or doing a joint giveaway.

We celebrate National Book Lovers Day on August 9

#Bookworm #ReadingCommunity #BookNerd

  • Share your favorite book: Post a photo of your favorite book with a caption explaining why it holds a special place in your heart. Encourage your followers to share their favorite books in the comments and create a conversation around beloved reads.

  • Book recommendations: Create a list of recommended books based on different genres or themes. Share brief descriptions of each book and why you think they are worth reading. Ask your followers to add their own recommendations to the list.

  • Book quotes: Share powerful, thought-provoking, or inspiring quotes from popular books. Pair the quotes with visually appealing graphics or use elegant typography to make them stand out. Encourage your followers to comment with their favorite book quotes.

  • Bookshelf tour: Take your followers on a virtual tour of your bookshelf. Share photos or a video showcasing your collection and highlight a few books that are particularly meaningful to you. Ask your followers to share their own bookshelf photos or favorite book displays.

  • Author spotlight: Choose an author you admire or whose work has had a significant impact on you. Share their biography, notable works, and any interesting facts or trivia about them. Encourage your followers to share their favorite books by that author or ask questions for further discussion.

  • Reading challenge: Create a reading challenge for your followers to participate in. Set a goal, such as reading a certain number of books within a specific timeframe or exploring a specific genre. Provide a downloadable checklist or template for participants to track their progress.

  • Book review: Write a detailed book review of a recent read and share it on your social media platforms. Include a summary of the book, your thoughts on the plot, characters, and writing style, and whether you would recommend it. Encourage your followers to share their own book reviews or provide suggestions for your next read.

  • Book-themed merchandise: Showcase book-related merchandise, such as bookish candles, bookmarks, or cozy reading nooks. Collaborate with bookish brands or artisans and feature their products, offering exclusive discounts or giveaways to your followers.

National Dog Day is August 26

#NationalDogDay

  • Share a photo of your furry friend: Post a heartwarming picture of your dog and write a caption expressing your love and appreciation for them. Encourage your followers to share photos of their own dogs in the comments.

  • Fun facts about dogs: Share interesting facts about dogs, such as their unique abilities, history, or popular breeds. Create visually appealing graphics or use engaging storytelling techniques to make the facts captivating.

  • Dog training tips: Share practical tips for training dogs or overcoming common behavioral challenges. Offer advice on basic commands, leash training, or housebreaking. Encourage your followers to share their own training experiences and ask questions.

  • Dog-friendly activities: Create a list of dog-friendly activities in your area or suggest fun things to do with dogs, such as hiking trails, dog parks, or pet-friendly events. Encourage your followers to share their favorite dog-friendly spots.

  • Dog adoption stories: Share heartwarming stories of dogs finding their forever homes through adoption. Highlight the positive impact adoption has on both the dogs and the adoptive families. Encourage your followers to share their own adoption stories.

  • DIY dog treats: Share a simple and healthy recipe for homemade dog treats. Include step-by-step instructions and a photo of the finished treats. Encourage your followers to try making them for their own furry friends.

  • Funny dog videos: Share entertaining videos of dogs doing adorable or funny things. It could be a compilation of cute puppy moments or hilarious dog reactions. These videos are sure to bring smiles to your followers' faces.

  • Dog health and care tips: Offer tips and advice on keeping dogs healthy and happy. Share information about vaccinations, grooming, nutrition, and exercise. Encourage your followers to share their own tips for maintaining their dogs' well-being.

National Women’s Equality Day is August 26

#WomensEqualityDay #EqualRights #WomenEmpowerment

  • Inspiring women in history: Highlight influential women in history who have made significant contributions to the fight for gender equality. Share their stories, achievements, and the impact they had on society. Encourage your followers to celebrate and learn from these remarkable women.

  • Women's empowerment quotes: Share empowering quotes by influential women leaders, thinkers, and activists. Use visually appealing graphics or typography to make the quotes stand out. Encourage your followers to share their own favorite quotes or add their thoughts on the importance of women's equality.

  • Celebrate women's achievements: Spotlight women who have achieved remarkable milestones in various fields, such as science, sports, politics, or arts. Share their accomplishments and emphasize the importance of recognizing and celebrating women's achievements in all areas of life.

  • Support women-owned businesses: Promote and showcase women-owned businesses and entrepreneurs. Highlight their products, services, or success stories. Encourage your followers to support and uplift women-owned ventures, both locally and globally.

  • Gender equality progress: Discuss the progress made towards achieving gender equality and highlight positive changes in various aspects of society. Share statistics, research findings, or success stories that demonstrate advancements in women's rights and opportunities.

  • Women supporting women: Encourage your followers to share stories of women who have supported, mentored, or inspired them in their personal or professional lives. Create a sense of community and empowerment by highlighting the importance of women uplifting and championing one another.

  • Raise awareness about gender equality issues: Shed light on current gender equality challenges, such as pay gaps, representation disparities, or gender-based violence. Share educational content, statistics, or personal stories to create awareness and foster conversations around these important issues.

  • Amplify women's voices: Provide a platform for women to share their experiences, perspectives, and achievements. Conduct interviews, feature guest posts, or host live discussions with women from diverse backgrounds and fields. Encourage your followers to engage and contribute to the dialogue.

Content Templates Ready For Your Feed

Access a month’s worth of social media captions, photos, and templates for every day of the month. We’ve got ideas that will fill your social media feeds and put hours back into your workday.

You’ll need a Social Savvy Membership account to access the templates. Sign up here.

Previous
Previous

Our Favorite Highlights of the Summer I Turned Pretty's Marketing

Next
Next

Instagram Business Account Vs Instagram Creator Account