4 Instagram Caption Formulas to Pull in your Ideal Audience
Stuck with writing Instagram captions? When it comes to selling on Instagram, there are many different approaches we can take. These four formulas for captions are here to help you write strong, effective copy that your audience WANTS to read!
Instagram Caption Ideas:
Features - Advantages - Benefits
Why does our customer/client need this product/service right now? This is a great way to let them know how and what your offer does to make it stand out in a crowded market and why it's made directly for them!
Features: outline what your product or service does.
Advantages: explain why it's important and why it should matter to the reader
Benefits: point out the positive results that the features and advantages can produce. Many times marketers make the mistake of sticking to features only.
Pain - Agitator - Solution
We all have pain points when it comes to certain topics and issues. As marketers, we need to find those pain points and be the solution. In other words, what's the "why" for the product/service?
Present the problem: identify a common problem that your target audience is facing
Agitate it: tease out the unpleasant emotions around the problem, reminding your audience why this problem is so frustrating.
Solve it: swoop in with a clear, simple solution
What - Who - What
By answering some important questions up front, you can help convince your customers they need to buy or act now! Get the FAQs out of the way with this caption formula:
What: explain what you’re offering and what it does
Who: outline who you are and why you're trustworthy
What: share what steps to take to get the offer
Don't - Can't - Won't
This writing formula works well for an audience that's prone to objections! This formula knocks out those hesitations before they can even be presented
Don't: Address the reasons they don't want to buy
Can't: address the reasons they can't buy
Won't: address the reasons they won't buy
Which one of these formulas are you putting into action right now? DM us and share what you came up with!
