3 Ways to Optimize Your Pinterest
Pinterest is not just for your secret wedding boards and outfit inspo, Pinterest is a powerful social media marketing platform for your business! In fact, “85% of weekly users have made a purchase from Pinterest pins!”
Year after year, people continue to use Pinterest at a growing rate. While using it for inspiration might be the first thing that comes to mind, Pinterest is for purchasing, learning, reach, and discoverability, too. Especially considering there are over 5 million searches each month on the platform, and it delivers 32% higher return on ad investments than other platforms. That’s a mic drop moment if we’ve ever seen one!
So, there’s no doubt that consumers are on the platform and leveraging it for purchasing decisions. Let’s shift to talking about how you should use the platform to your advantage.
Crafting an effective Pinterest strategy can all start with optimizing your profile, boards, and content. In this blog post, we are going into each of these.
How to Optimize Your Pinterest Profile
We LOVE an optimized profile. Each step of your profile should be a piece of your branding puzzle. That means we need an on-brand profile photo, an accurate bio with keywords, a name line with keywords, and a website link!
Profile Picture: Use a profile photo that accurately represents your brand. Whether that’s your brand’s logo or a headshot if you’re more of a personal brand, try to make it the same across all platforms to create consistency with your audience.
Name: Yes, just like Instagram, we LOVE to see a searchable name line. Include your top keyword in your name line along with your company name. Take ours for example, “Social Savvy | Social Media Marketing for Small Business Owners”
Username: Choose a username that is easy to remember and reflects your brand or identity. Avoid using numbers or special characters if possible!
Bio: This should be your Shark Tank pitch! Include a description your business with at least 1-2 keywords to improve discoverability in Pinterest search results.
Website Link: Add a link to your website in your profile. This makes it easy for users to find more information about you or your business!
How to Optimize Your Pinterest Boards
Your board name and description should (1) be searchable (2) make users want to instantly click into it. Conduct keyword research to identify popular search terms related to your niche or content, and incorporate them naturally into your board titles and descriptions. This not only helps users find your boards but also improves their chances of being recommended by Pinterest algorithms. Have fun with it, too!
How to Optimize Your Pinterest Content
Pinterest is a powerful search engine, so you better believe that we expect your content to be RICH with keywords, too. We want our content to be high on those Pinterest search results! Just like your boards, get descriptive and use common keywords to make your content hit all the right eyes.
By implementing these strategies, you can optimize your Pinterest or increase visibility, and engagement, and ultimately, drive traffic to your website or content.
