3 Steps for Creating a Social Media Strategy
Over half of all consumers learn about brands through social media. This proves that social media isn't just a way people connect and communicate with each other — it's a whole new way of experiencing life.
It's not enough to just run your business and marketing well in the 21st century, you have to get in touch with the fact that the world is moving online. To do this, you're going to need to create a social media strategy.
But how do you make a social media strategy plan? This article will walk you through some of the basics.
1. Research Your Demographics
Do you know exactly who your customers are?
Researching your demographics is one of the most important parts of social media marketing. While demographics are always important, they're extra important in the online age.
Social media has allowed brands to get hyper-specific with their demographics. The more specific you're able to get, the more you're able to stand out.
Figure out exactly who's looking for your product or service. If it's older people, they most likely won't appreciate contemporary pop culture references/slang. If it's teens, stay away from tech jargon.
2. Hire a Social Media Manager
At the end of the day, you're going to have to focus on other aspects of your business. Many people hire out marketing agencies to handle their marketing, so why not hire someone to be your social media manager?
Hiring a social media manager means bringing in a professional to do what they do best. Restaurants trust only professional chefs to cook for them, so why wouldn't you trust a professional to run a social media campaign?
Alternatively, you can find a great course, and promote a trusted worker by training them to become your social media manager.
3. Display Personality
Social media advertising doesn't work the way that traditional advertising works. You have to keep the language that screams "advertisement" to a minimum if you want your social media program to work.
By creating a social media, you're giving your brand a personality. Social media interactions are all about people interfacing their online personalities with other personalities. If you're constantly pushing your products, people are not going to look at your company as a very nice person.
Instead, get to know your customers. Share with them openly and honestly. Keep your DM's open for people to message you and ask questions.
No matter where you look, statistics for marketing focus on engagements, rather than conversions. If you want to survive in the modern world, you have to become a good corporate citizen.
Understand Social Media Strategy
As you can see, social media isn't as easy as uploading a few pictures and leaving a few comments. A good social media strategy makes use of extensive demographic research, a professional social media manager, and a sincerely thought out brand persona. Begin implementing these tactics, and your strategy is sure to shine.
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