3 Reasons Why You Need To Spend Time On Outbound Engagement

When it comes to managing your social media accounts, engagement is a crucial piece.

We often put the focus on how brands are responding to their audience interacting with their post, also known as inbound engagement, and how they are driving their engagement rates and building a community through this.

Another aspect of that is outbound engagement. What is this concept exactly?

What is outbound engagement on social media?

Outbound engagement is a brand interacting with potential audiences beyond your own content. This means commenting on another brand's content or even swiping up on a potential target audience member's story with a reply.

Why you need to spend time on outbound engagement:

Brand Awareness and Expanding Reach

Outbound engagement can raise awareness of your brand among potential audiences. Your target audience is on social media, and if your content isn't getting on their explore page, they might not know you exist yet! In other words, You’re putting your brand in front of people who may not have discovered you otherwise. This allows you to make a connection and pull them into your page, content, and marketing funnel.

Tap Into The Right Algorithm

The type of content you interact with matters! The algorithm finds ways to categorize you based on your interactions, and outbound engagement can play a crucial role in helping the algorithm understand what type of audience your brand is interested in reaching. By consistently engaging with content that aligns with your target audience’s interests, you are telling the algorithm how to categorize your brand. This can increase your likelihood of getting your content in front of the right eyes!

Building Connections

Social media is for being social, of course! This is a space where you can build authentic connections with adjacent brands and new communities. When you interact with others' content in a meaningful way, you're showing the personality behind your brand and that your brand isn’t solely focused on promoting itself. Who knows, maybe you just might be talking to your next loyal customer!

In sum, outbound engagement is a highly impactful part of a social media strategy. Focusing on outbound engagement can expand your reach, tap into the right algorithm, and build a community. Ensure you are setting aside time to outbound engage consistently with your social media account!