3 Reasons Why You Need a Social Media Funnel
Who loves to convert likes into leads?
We are raising our hand so high over here, it's kind of embarrassing...
The truth is, likes don't pay the bills! We need to ensure that our social media is (of course) connecting to our target audience, but also going steps beyond that, and connections are turning into customers! A social media marketing funnel is exactly the way we can do so!
What's a Social Media Marketing Funnel?
A social media funnel is, "the path your customers take on their journey with your business, from the first point a person becomes aware of your brand, through to potential purchase and beyond." Basically, it's the stages a buyer goes through from when they first find out about you, to when they purchase, to long-term brand loyalty. Even more so, what we can do in each step to move them through their journey easily, so we can create a strong relationship with the potential customer.
Why Do You Need a Social Media Funnel?
Social Media funnels can be essential for defining your audience, measuring your effectiveness, and converting leads. Let's do a deeper dive into these!
Firstly, a social media funnel can help you to connect with your target audience, by defining them and their needs in each stage of their journey. You can use it to create content that is tailored to the interests of your target market, reach a larger number of people, and build a stronger following that will, in the end, help you convert!
Secondly, a social media funnel can give you insights into the effectiveness of your marketing campaigns. You can track how many people are visiting your website, how many are converting, how much money you are making from each campaign, and more. You can use these analytics to track how people are engaging with your brand and strategy, then use this information to create more targeted and effective content to push your target market through your social media funnel. This will help you further get to know your audience's behavior, and improve your future campaigns and techniques on social media!
Lastly, with the help of the two previous points, it can help you convert more leads. When we are able to further define our audience and measure how our social media marketing efforts are serving them, the more we understand how we can better attract, serve, and convert them as a whole!
In sum, social media funnels can be key for connecting with your audience and seeing if your social media is effectively pulling them through the process of becoming loyal customers!
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