3 Reasons Why We Love FloDesk

While our hearts are always in social media, email marketing is a close second! Email marketing continues to be a popular form of communication between brands and consumers. According to Statista, email marketing revenue is projected to reach over 10 billion by the end of 2023, and even surpassing 15 billion by 2025. There's no doubt that email marketing is still alive and well, but let's take a closer look into the world of emails and talk about the tools that help us pull it all off.

Prior to the last six months, we had been using Kartra for our email marketing platform. We made the switch over to FloDesk and we can't get enough of it!

Here are our favorite aspects of using FloDesk for Email Marketing:

Aesthetic Templates and easy-to-use Features

On-brand emails (and design landing pages, sign-up forms, and pop-ups, too!) are here with the design capabilities on this platform. The drag-and-drop design feature allows for many different templates to choose from, and adding text boxes, spacers, images, links, buttons, and more is even easier, too. Its user-friendly features inside the tool allows for you to be super-efficient when it comes to planning, designing, and scheduling your emails.  And, not to mention, they just launched five new high-converting email templates to help you stand out this holiday season, and three game-changing new features—a countdown timer, an e-commerce block, and five high-converting sales email templates.

We love it when a design comes together, but we love it even more when it's EASY to put together, and that's exactly what FloDesk does!

Workflows

Hands down the best feature of Flodesk is the workflows that you can set up! They have made it simple to set up email sequences for welcoming new subscribers to your list, lead generation, and launch sequences for a sale or new service/product. This is such a great way to nurture your audience through a curated, yet personal workflow.

While you're getting some much-needed R&R this holiday season, you can let FloDesk do the work for you with their automated workflows!

Analytics and Reporting

Collecting email addresses and nurturing your list is just the start of an email marketing campaign. You need to measure important analytics, such as the open rate and click-through rates, to ensure the success of your emails. Flodesk makes it easier than ever to view these reports and pivot your email marketing strategy from there. If you are not a numbers girlie like myself, analytics can feel a little overwhelming, but FloDesk breaks down the insights in a simple format where you can actually use them!

Overall, we are super excited about our transition over to Flodesk. How fun is it that a platform can make you fall in love with email marketing again? We have so much creating emails, and now we are eager to continue to create even more!

If you're joining us in the switch over to FloDesk, here's 50% off your first year of FloDesk from us to you!

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