44. Michelle Puccinelli on Outsourcing Your Marketing Department and Hiring Freelancers
Can other careers prepare you for entrepreneurship?
Starting as an entry-level social media manager, Michelle taught herself the ins and outs of digital marketing, eventually becoming the marketing director for eight businesses, leading a whopping 30 marketing freelancers.
She created MicroMarketer, a company that enables small businesses and solopreneurs to afford top-tier marketing by building customized teams of freelancers.
Tune in to hear how she manages it all, what she learned from her previous career as a teacher, and how she's disrupting the marketing industry one business at a time.
Meet Michelle Puccinelli
Michelle Puccinelli began her marketing journey in 2019 as a part-time, entry-level social media manager - with zero marketing education or experience. Today she is the marketing director for eight different businesses and oversees over 30 marketing freelancers. While managing these teams of specialized marketers, she realized that EVERY small business and solopreneuer could get the marketing they deserve, without hiring expensive agencies or internal employees.
Today her company, Micro Marketer, helps business owners build the exact marketing teams they need. Her team acts as a "Marketing Director For Rent" - preparing businesses to receive marketing help, then finding the ideal freelancer that will move their business forward. She's obsessed with hooking up business owners and contractors and sending them off into the sunset on a beautiful marketing adventure.
Connect with Michelle
Connect with Michelle on Instagram: https://www.instagram.com/micromarketer. Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-puccinelli/. Join Michelle's Freelancer Database: https://pages.mymicromarketer.com/database. Looking to outsource? HireAMarketer.co
Links From This Episode
Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq
Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective
Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap
For show notes and more, go to https://www.socialsavvyhq.co/podcast
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