Should You Be Using Hashtags?

Hashtags are the best way to grow your Instagram profile organically. There is so much speculation out there about how many you should use in each post, where you should place them, and what hashtags you should even use. Let’s clear things up.

What even is a hashtag?

A hashtag is a keyword or phrase behind the ‘#’ sound on Instagram that allows users to search for related content. Hashtags are sort of like tags for your content. They describe what the content is about, and who it is for.

Should you be using hashtags?

Yes. 1,000 times yes! Hashtags are a way for new followers to find your post and profile. Without hashtags on your Instagram posts it is hard for your account to grow organically.

What hashtags should I be using?

You want to be using the right hashtags for your posts, and not using random hashtags that are not relevant to your content. You can use hashtags that are relevant to your industry, location, or target client.

How many should you use?

I always recommend to my clients to use the allowed 30 hashtags on your posts. Instagram allows for you to use 30 hashtags, so use them all!

Finally, where should you put them?

Many people speculate that hashtags are only meant for the caption, while others debate that they are better in the first comment on your post. The verdict: it only affects the aesthetic of your post, and won’t affect the engagement on your content. If you are scheduling your content, using a scheduler like Planoly, then you can simply put them at the end of the caption. However, if you don’t like how that looks on a post, you can put them in the first comment on your post!

If you need help finding a set of hashtags, check out our #Savvy Hashtag Guide that is full of over 2,500 hashtags in 85 different categories covering industries, locations, days of the week hashtags, and 2019 hashtag holidays. The best part about this hashtag guide? I highlight niche hashtags, that are less than 80,000 posts, to help your posts get seen by your target audience. Game changer, I know.

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