10 Opt-In Ideas to Promote Your Email List


Are people not signing up for your email list? If they aren't then the answer is simple: you aren't giving them a good enough reason too!

You aren't going to get people to sign up for your email list by just saying subscribe for updates. You have to give them something of value in return for their email address!

A few opt-in ideas for your business:

  1. Discount code.

  2. eBook or step-by-step guide.

  3. Checklist.

  4. Tutorial.

  5. Workbook.

  6. Template or script.

  7. Access to a free resource library.

  8. Swipe file.

  9. Planner or calendar.

  10. Access to a free community, such as a Facebook group.

If you aren't sure what you should create for an opt-in then the best way to find out is to do market research! Poll your Instagram followers in stories on different options to see what they are interested in. Ask your followers what they would like to learn from you and create it! If you are an ecommerce then a promo code or free shipping offer always does the trick!

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EmailJessica Hobbs