5 Ways to Mix Up Your Instagram Feed

No one wants a boring Instagram feed! Think of when you're on the audience side, you click on a new profile, and you see this:

Thank you, but no thank you. Since Instagram is so visually focused, it's not hard to think about not only the quality of your content, but also the quality of your videos and images! There are plenty of ways to avoid having a dry feed when it comes to Instagram. Try out these five ideas!

1.) Use Content Pillars

Content pillars are a fancy phrase for topic categories for your social media! They are great to include in your strategy - talk about a way to create a healthy balance of variety and consistency! Not to mention, it's so much easier to create content when you already have topic category in mind. There are several types of content pillars you can use, depending on what works best for your brand. ⁠Here are some ideas:⁠

• educational

• entertainment⁠

• inspirational⁠

• promotional⁠

• shareable⁠.

2.) Use a grid layout

Grid layouts/patterns are so fun and easy. A grid layout is basically a template for you to follow your Instagram theme. They are such a simple way to making your Instagram aesthetically pleasing, while giving you a great for balance of content, too. Not to mention, that they are also awesome for mapping out your content pillars! Your grid can include colors, pillars, topics, filters, photo types, etc., separated by diagonals, rows, or even just random order to add variety.

3.) Use a variety of designs and brand colors

So many of us can get caught up in thinking - is this on-brand enough? There's a difference between on-brand, and boring! You can definitely have variety AND still remain true to your branding guidelines. Don't be afraid to use ALL your brand colors and maybe even find some new template inspo on Canva!

4.) Showcase Your Brand Personality

If you don't have a brand personality, you have to find one! Part of the reason we love following brands from the customer-side is we like finding fun personalities to connection with! When you showcase your brand personality, your viewers will definitely notice. This way they can continue to relate and engage with you, not to mention how much it spices up your account and feed!

5.) Consistency

Every chance we get to say "consistency is key," I will take it! So many think that consistency is what makes your brand boring and predictable, it's actually the exact opposite effect! When create consistent, quality content with your audience in mind, straying away from a dry feed is so obtainable.

In summary, there are so many ways to make your brand fun and on-brand, while being able to maintain stability between consistency and variety. Try working in some of these ideas to start mixing-up your feed a bit!

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